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ili: cool travel gadget … offensive marketing

Following their 2013 kickstarter product called the Ring, Logbar have announced an innovative tool that will make communication easy for travelers.

Ili is the first wearable translator that doesn’t need internet access to work. Ili’s mission is to say goodbye to all language barriers with this tiny intelligent translator. Ili contain an OS of its own which allows the words to be translated instantly without an internet connection.

Currently the travel gadget will translate between English, Chinese and Japanese, but plans to expand to French, Thai, Korean, Spanish, Italian and Arabic in the future. If you’re planning a flight to Japan, you might want to give this gadget a go.

You will be able to pre-order the product sometime this spring. See below for the promotional video – which is almost unbelievable.

Logbar have decided to market the product as the male traveler’s essential tool to pick up women which, of course, has sparked outrage and controversy among the public. The ad shows women physically running away from a man who uses the device to ask them for a kiss.

Despite the problematic marketing choice, the product has huge potential, especially as the Olympics will be held in Tokyo in 2020. Great product – awful marketing team.

IMG: screenshot

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