Miami-based rapper Pitbull, real name Armando Christian Pérez, is partnering with Visit Florida to promote the state as a tourist destination.
As a native Floridian, he will be able to inject a true passion into Visit Florida’s campaign for the sunshine state.
Pitbull who has more than 100 million social media followers will feature Visit Florida’s hashtag #LoveFL on all his video screens at concerts around the world. Also, Florida will be the location of his new video for his upcoming single Sexy Beaches.
Known as “Mr Worldwide” Pitbull will engage with a new generation of travelers through his global fan base and influence.