Royal Caribbean is using the social media app Periscope to stream live footage from Anthem of the Seas, a huge vessel that launched this year and has a capacity of nearly 5,000 passengers.
The video footage is being broadcast to nearly 80 digital billboards to target commuters around New York.
The idea behind the campaign is to change the perceived image of cruise holidays and promote them to young travelers. The videos are been produced by a group of adventures who are behind the High on Life YouTube Channel.
Jim Berra, Royal Caribbean’s senior vice president and chief marketing officer said in a statement: ‘We are continually evolving the experience across our fleet, designing adventures that inspire and excite our travelers.
‘It is natural that we would bring this innovation to the transformation of our marketing as well, especially as we recognize that millennials require us to communicate with them using new channels.’
Here’s one of High on Life’s YouTube videos