Combining their forces Marriott and Starwood Hotel & Resorts Worldwide announced the $12.2 billion deal on Monday.
Starwood brands include W Hotels, St Regis, Westin and Sheraton.
Frequent customers of Starwood Hotels & Restorts have reacted to the news rather emotionally as they voice their concerns over the hotel’s premier loyalty program.
The loyalty program is highly regarding for the way it looks after Starwood’s regular clients. Customers appreciate the way Starwood showers them with extra benefits, from earning free flights to having your own personal travel ambassador to manage your bookings, and with this merge they lose the risk of losing such a privilege.